Become Visible on YouTube and Video Sharing Web Sites
As evident in all Social Media trends, users are shifting from traditional media content to more innovative and contemporary platforms. On demand media, such as video sharing, is one of the most popular forms of new Social Media movements. According to a study done by Universal McCann, video sharing is the fastest growing Social Media platform. The study states that 82.9% of active Internet users have viewed video clips online. They estimate that globally, there are 394 million people who watch video clips online. There are online communities such as YouTube or Google Video that are devoted to sharing videos.
Many Social Networking Web sites like MySpace and Facebook also support the technology to share your videos on their Web sites. These outlets can and should be utilized in a successful, well-rounded search engine marketing campaign.
If your organization already has videos or can create videos demonstrating your products or services, you should be taking advantage of these marketing outlets. On video Web sites, you can upload, share, and market your company's name and information in a smart and prevalent way. Not only do you gain visibility and awareness, but you stay one step ahead of your competition. Utilizing video sharing Web sites can bring your company higher rankings and more targeted traffic.
Why You Can't Afford to Ignore Online Video...
comScore July 2008 Video Metrix data reported the following statistics:
- 91 million viewers watched 5 billion videos on YouTube.com (54.8 videos per viewer).
- 75 percent of the total U.S. Internet audience viewed online video.
- Americans spent a total of 558 million hours watching online video during the month.
- The average online video viewer watched 235 minutes of video.
- The duration of the average online video was 2.9 minutes.
Internet users spend large amounts of time on video sharing Web sites. Whether they are viewing a comic video or researching a product or service, your company needs to be there.
Navigating the Complex Waters…
Successfully marketing your videos online is a complicated task. As the popularity of video sharing rises, it will become more and more important to use this platform for your company. Not only is it important to keep up with the trends, as the whole process of Search evolves, it is important to understand how videos will impact your customer's behaviors. Videos, photos, news stories, and other search verticals are found on the main search engine results page more and more frequently. This means your video has an increasing chance of being found online, not only on specific video hosting Web sites, but on a much bigger scale.
Let E-Power Marketing be Your Guide…
The E-Power Social Media Marketing team understands the importance of video sharing. Our team has the experience and insight to effectively market your company through online video sharing in the most beneficial ways. Online video sharing is fast becoming one of the most used Social Media tools out there. Let E-Power Marketing get you in the game.
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