Technical Consulting for Search Engine Optimization
- The Darnedest Technical Details Torpedo Top Search Visibility
The quest for top search positions starts with a search engine-friendly Web site. You think you have a search-friendly Web site, yet you are not achieving the search visibility you think your Web site deserves. What's going on? Many common Web design techniques stop search engines from giving the Web site search visibility. Web developers simply are not aware of all the current technical details that can cause search friendliness problems.
Web developers know web development; search engine optimizers know search engine optimization. That's just the way it is. You need experienced search engine optimization specialists to analyze whether your Web site is search friendly or not.
E-Power Marketing® search engine optimization specialists know how to find the technical details that create problems for search visibility. Our experience with technical issues and search engines gives us the insight to trouble-shoot and correct these problems. E-Power Marketing is truly a full service search marketing firm. That means we can do the work, from start to finish, which allows us to really understand the processes and technical details of what we do.
Typical problems we come across include:
Multiple domains give the appearance of redundant Web sites, though there is only one Web site. Dynamic URL generation creates multiple URLs for the same page. The XML feed to search engines does not match up with what is on the Web site. The navigation is in only JavaScript, Flash or Images with no href links for the search crawlers to follow. The product content is the same as on many sites selling the same products. Typos in bad spots.
Technical details that inhibit search engine visibility can and should be handled by search engine optimization specialists. With so much at stake, why would you leave the technical details up to anyone but skilled professionals? Contact E-Power Marketing for an experienced perspective on achieving effective search visibility.
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