Split Test Ads to Improve ROI, Lead Generation and Even Lower Cost Per Click
How do you get your ads to stand out among other paid ads and organic search results? There is no magic formula for success, and no way to initially know how the market will respond to your unique ad.
Luckily, there is a way to find out. A critical optimization step, too often overlooked, is split testing your ads.
Your ad's message points are crucial in attracting visitors and qualifying the visitor for products or services. Since the message points are so important for cost-effective online advertising, why would you want to rely on only one ad to do the job? How do you know which ads or message points will work the best?
Search engines have learned that what benefits advertisers also benefit them. All three major search engines that offer Pay Per Click Advertising – Google, Yahoo and Bing - offer the ability to test more than one ad at a time. How could you not take advantage of such powerful tools?
Split Testing your online ads offers many benefits, including lowering the cost per click, improving your ROI, and your lead generation. All three major search engines offering Pay Per Click Advertising have algorithms that calculate how much you have to pay per click based at least partially on click through rate (CTR). This means that the better your CTR, the less you have to pay per click. The less you have to pay per click, the more exposure your Web site receives for your advertising budget, leading to an improved ROI and enhanced lead generation.
E-Power Marketing® will Split Test:
Ad Copy - Test different headlines and message points. Test different call to actions. Consider using dynamic keyword insertion. Ad Positions - Test different ad positions to identify optimal Return On Investment. Do you get more bang for your buck in ad position one or position four? Is it worth paying for the number one position when you could get almost as many clicks more economically in a lower position? Landing Pages – You attracted the visitor to your site. When they get there, are you providing them with the information they are looking for?
These three options for split testing your PPC advertising may seem small, but can generate a wealth of information to guide improving your ad campaign results. When spending money on online advertising, why wouldn't you be trying to get the most for your money? Split testing your ads allows you to gain critical information, tailor your PPC campaign to your goals, and get more for your money.
Split testing ads is one PPC optimization strategy that E-Power Marketing employs. This strategy allows us to achieve the best possible CTR, improved sales, and better ROI for our clients.
Though split testing ads is an important step in PPC campaign optimization, it is not the only one. PPC optimization is an ongoing process. A well-managed PPC campaign can benefit your business quickly and prominently in the long run. Don't settle for a poor return from your PPC investment. Let E-Power Marketing assess, optimize and manage your PPC campaign for tailored, accountable results.
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