Social News Websites – Channels to Build Your Expert Authority Virally!
Social News Websites allow users to submit news that they believe other community members will think is valid and interesting. Members can vote up or down on submitted news, gaining more visibility within the community with the more votes they receive. When strong content is submitted, Social News Websites can take viral marketing to a new level.
Who can You Reach on Social News Websites?
Your goal cannot be to sell on Social News Websites. You need to use Social News communities to gain positive publicity and educate the general public about your company and products.
Not convinced Social News Websites are worthwhile? Think again. According to a study done by Universal McCann, there is an estimated population of 475 million Social Media users worldwide, with 100 million users in the United States alone. According to the same study, 45.8% of active Internet users have left comments on Social News Websites. That's a huge audience you could be missing with more traditional forms of marketing or advertising.
Search engines index Social News links pointing to your Website. Because content on Social News Websites are based on user submissions and involvement, search engines give them a higher standard in terms of quality, in essence a vote for your Website. Therefore you will gain an edge in search visibility and positioning.
A Whole New World of Opportunities – Literally…
Social News Websites all have their own communities, and are run almost like they are their own country. Each Social News Website has its own unwritten language and rules of etiquette that users must follow - or be exiled. You must learn the language, techniques and overall behavior before trying to submit your content to any Social News community.
The Number One rule on Social News communities is: Do Not Market. If you try to market your product directly, offering nothing but a sales page, you will not be successful. Worse yet, many users on these Social News communities are also tech savvy users on other Social communities. If you try to blatantly Spam them, they will publicize your attempts and hinder any benefit you hoped to achieve across other Social Media Websites. If you use Social Marketing, especially Social News Websites, to do nothing but sell, you will end up hurting business and your company's name.
When considering the statistics mentioned above, your company cannot afford to ignore Social Media Websites as an online advertising avenue. Unfortunately, really reaching those prospective consumers is going to take more than a catchy sales pitch.
To thrive in Social Media Marketing, especially on Social News Websites, you need to create strong, intriguing, informative content to submit to Social News Websites to expect an increase of your online visibility. Strong or provocative content can send a surge in traffic and increase your Website's search visibility. Content that users find valuable can drive thousands of visitors to your Website. Although these users may not necessarily convert to a sale or signup, it is the eyeballs you have achieved. The next time these users need something related to your product, a light bulb will turn on, reminding them about the great article you shared.
Examples of Social News Websites.
How can E-Power Help Your Company Capitalize on Social News Opportunities?
E-Power Marketing has a Social Media Marketing team that specializes in Social communities. We will help you develop share-worthy content designed to attract visitors and achieve the maximum benefit from Social Media Websites. E-Power's Social Media Marketing team will submit your content with methods that provide benefits to both Social community users as well as your organization's business.
Let's E-Power's team help your business move into a new venture of online marketing. Contact us today!
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