Social News Web Sites – Channels to Build Your Expert Authority Virally!
Social News Web sites allow users to submit news that they think other community members will think valid and interesting. Members can vote up or down on submitted news, and the stories become visible to the entire community, gaining more visibility with the more votes they receive. When strong content is submitted, Social News Web sites can take viral marketing effectiveness to a new level.
Who can you reach on Social News Web sites?
Your goal cannot be to sell on Social News Web sites. If you're not going to sell, then what are you going to do? You need to use Social News communities to gain positive publicity and educate the general public about your company and products.
Not convinced Social News Web sites are worthwhile? Think again. According to a study done by Universal McCann, there is an estimated population of 475 million Social Media users worldwide, with 100 million users in the United States alone. According to the same study, 45.8% of active Internet users have left comments on Social News Web sites. That's a huge audience you could be missing with more traditional forms of marketing or advertising.
Search engines index Social News links pointing to your Web site. Because content on Social News Web sites are based on user submissions and involvement, search engines give them a higher standard in terms of quality, in essence a vote for your Web site. Therefore you obtain search visibility while also giving you an edge in search positioning and ranking.
A Whole New World of Opportunities – Literally…
Social News Web sites all have their own communities, almost like their own country. Each has its own unwritten language and rules of etiquette that users must follow or be exiled. You must learn the language, techniques and overall behavior before trying to submit your content to any Social News community.
The Number One rule on Social News communities is: Do Not Market. If you try to market your product directly, offering nothing but a sales page, you will not be successful. Worse yet, many users on these Social News communities are also tech savvy users on other Social communities. If you try to blatantly Spam them, they will publicize your attempts and hinder any benefit you hoped to achieve across other Social Media Web sites. If you use Social Marketing, especially Social News Web sites, to do nothing but sell, you will end up hurting business and your company's name.
When considering the statistics mentioned above, your company cannot afford to ignore Social Media Web sties as an online advertising avenue. Unfortunately, really reaching those prospective consumers is going to take more than a catchy sales pitch. To thrive in Social Media Marketing, especially on Social News Web sites, you need to create strong, intriguing, informative content to submit to Social News Web sites to expect increasing your visibility. Strong or provocative content can send a surge in traffic, eyeballs and increase your Web site's search visibility within hours. Content that users find valuable can drive thousands of visitors to your Web site. Although these users may not necessarily convert to a sale or signup, it is the eyeballs you have achieved. The next time these users need something related to your product, a light bulb will turn on, reminding them about the great article you shared.
Examples of Social News Web sites.
How can E-Power help your company capitalize on Social News opportunities?
E-Power Marketing has a Social Media Marketing team who specializes in Social communities. We will help you develop share-worthy content designed to attract visitors and achieve the maximum benefit from Social Media Web sites. E-Power's Social Media Marketing team will submit your content with methods that provide benefits to both Social community users as well as your organization's business.
Let's E-Power's team help your business move into a new venture of online marketing. today!
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