Social Networking Web Sites are Where You Can Connect with Your Market
Social Networking Web sites attract people who are actively participating in many popular Social communities. The report Wave 3 of Power to the People Social Media Tracker released by McCann Universal estimates that there are 307 million people who look at profiles on Social Networks. The study also estimates that 272 million people have their own profiles on different Social Networks. Those people are using Social Networks to chat with friends, broadcast their favorite Web pages, display their business credentials, and much more. Not only are there a large number of users on Social Networking communities, there are a broad range of interests that the different Web sites target, from the general Social Web sites to much more unique niches.
Popular Social Networking Web sites include Facebook, MySpace, LinkedIn, Friendster and Hi5. There are many Social Networking Web sites ranging from mass market Web sites such as Facebook to niche Web sites such as Famiva that connects families. Now some businesses may be looking at this list thinking, "My company's audience isn't on MySpace." True. Not every Social Networking site will be relevant to your audience. However ignoring Social Networking Web sites altogether will open the door for your competition to out-market you online.
Why You Can't Ignore Social Networking:
The results of the 2008 Cone Business Social Media Study were offered compelling evidence to illustrate the importance of Social Media Marketing. Within their research, the company discovered that not only are customers using Social Media to interact with companies, they have come to expect companies to have a real presence in Social Media. 60% of Americans actively use Social Media. That's a number that surprises many companies, but it's a majority that companies can't afford to ignore. Of those who use Social Media, 43% believe that companies should use Social Networks to solve their problems. 41% of users feel that companies should solicit feedback on their products and services via Social Networking.
These statistics should be enough to get any forward-thinking company to interact with its audience on Social Media. If your philosophy is to give customers what they want, then you need a strong presence on Social Networking Web sites. At E-Power, we've long recognized the importance of Social Networking Web sites for the benefit of companies, and we have the skills and experience with them to effectively use them for our clients' benefit.
How Can My Company Utilize Social Networking Web Sites?
Your market will determine which Social Networking channels your company should take advantage of. MySpace is not for every business. However there are many Social Networking Web sites where your audience does participate. You need to give a fresh perspective to which Web sites to target. For example, you may be surprised how effective YouTube is for marketing business-to-business.
Gain the trust of the users by providing valuable informative content, news, updates and your expert opinions. Limit your marketing on these Social communities. If you push sales onto the users, your success, credibility and image will suffer. Provide users with information they are looking for and establishing yourself as the expert in your industry.
Let the Social Media Experts Help
E-Power Marketing's team of experienced Social Media Marketing experts can help your business benefit from online Social Networking communities. Let E-Power Marketing's team take the lead with your company to increase your online presence by providing valuable content and utilizing Social communities to their full potential.
Become the industry leader with the help of E-Power Marketing.
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