Taking Advantage of the Mobile Web
The Mobile Web is here. Are you ready?
Mobile Web is a term used to describe what you get when you access the Internet from mobile devices, like cell phones, smart phones or PDAs.
The numbers of people logging onto the Internet from their mobile devices are growing. The convenience and portability of browsing the Internet on the go allow this technology room to grow. As the popularity of the Mobile Web grows, it becomes increasingly important for Web sites to rise to the challenges created. From Web site design to organic SEO to Mobile Marketing Ads, the Mobile Web presents unique challenges for Web site owners.
To be successful on the Mobile Web, you need to understand:
- People using the Mobile Web have different needs and constraints.
- Those using the Mobile Web act differently than those using the standard, computer-based Internet.
- Search Engine Marketing can and should be tailored for the Mobile Web.
- Web pages designed and search optimized for Mobile will give you a competitive edge.
These fundamental concepts can really make or break a Web site on the Mobile Web. Can you afford to miss out on the users browsing the Internet from mobile devices? Mobile offers new opportunities to market locally. Often when someone is on the go, they are looking for nearby businesses. Are Mobile Web users finding you, or are they finding your competition?
Smart phones are not PC's. To be successful on the Mobile Web, you must understand these differences, and create a Mobile Web experience for Mobile Web users. Relying on standard Internet Marketing practices just won't do. When you're serious about being successful on the Mobile Web, there is a lot of work that goes into creating a first-class, standards-compliant Mobile Web site.
Search Marketing for Mobile Web requires New Approaches
The Mobile Web and the standard Internet require a different marketing approach. The same holds true for Search Engine Marketing on Mobile search engines versus standard search engines. For example searchers' use of keywords differs on Mobile search engines. Google performed some research and discovered average search on its Mobile Search included 15 characters. That search takes about 30 keystrokes and roughly y 40 seconds to enter into the Mobile Web. People search with less keywords and shorter key phrases on the Mobile Web, giving Mobile search engines less to work with when providing the user with the search results they are used to on the standard Internet. This makes keyword research and Web site optimization all the more important. The less you have to work with, the more important it is to get it right.
Social Media is playing a large role in the development of the Mobile Web. Facebook and Twitter, for example have made it very easy to use their services on the Mobile Web. Users accessing the Mobile Web have played an important part in the growth of Web sites like Twitter. Performing well on the Mobile Web could have similar positive effects for your Web site.
When you're ready to succeed on the Mobile Web, educate yourself. Learn the Mobile Web standards and best practices. Understand the differences between the Mobile Web and the standard Internet. Mobile search marketing is unique. Your regular Web site can work well as is, or it may need development or modification of pages specifically designed and optimized for Mobile. For more information on how you can succeed on the Mobile Web, contact E-Power Marketing today.
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