Should I Optimize Meta-Tags? Do They Make A Difference?
Yes and No. At one time you could stuff the Meta-Keywords tag with your target phrases and Voila! You ranked on the search engines. That is not the case anymore. Too many Web developers and search optimizers used and abused Meta-Tags. Search Engines penalize and neutralize tricks and deceitfulness. For many years now, search engines have completely ignored the Meta-Keywords tag. So what do you need to know about modern Meta-Tags and which should you optimize?
The Title Tag
The Title tag is shown at the top of the browser. Search engines often display the Title within the search engine results as the linked text. So it is the first thing searchers read when looking at search results for a particular page. The Title tag is an important part of the total equation for search rankings and should not be ignored. Optimized, page specific, Title tags can help boost your Website's search positions when done properly.
The Meta-Description Tag
The Meta-Description tag does not assist much in directly increasing your search positions. The Meta-Description tag is typically displayed within the search results underneath the clickable title of your page. The goal in writing an effective Meta-Description tag is to create a well-written, optimized Meta-Description that motivates a visitor to click thru to your Website. If the Meta-Description entices more Internet users to click on your Website from the search results, and the content keep visitors on your Website longer, you can then enjoy better search positions.
The Meta-Keywords Tag
At one time, the Meta-Keywords tag was the tag to concentrate on. That is no longer the case. Even though no search engines currently factor in the Meta-Keywords tag, E-Power Marketing still finds it good practice to properly enter in relevant keywords within this tag. We see it as part of optimizing your Meta-Tags properly and thoroughly completing the job. Though keyword stuffing and other unethical practices have made the keywords tag essentially inconsequential, E-Power Marketing still optimizes the keywords tag to ensure that our clients have comprehensively optimized Websites.
Meta-Tags Optimization – How Can E-Power Help?
E-Power Marketing® knows how to use Meta-Tag optimization effectively to give your pages higher relevancy with the search engines. Our specialists create Title's and Meta-Descriptions that not only work for search engines, but your visitors as well. You don't have to be up to date on the latest effects Meta-Tags have on Search Engines, because we are.
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