How Google Analytics Will Help You Improve Online Results
Google Analytics is a free tool that provides comprehensive Website user statistics giving you a window into the behavior of your visitors. In turn, this gives you the ability to improve the on-site user experience which helps you achieve your business objectives. Whether your goals are generating leads, sales, newsletter sign ups, or just increasing traffic, Google Analytics can improve your online results.
E-Power Marketing® has the resources you need to understand Google Analytics.
E-Power Marketing®'s team of Analytics consultants offers Google Analytics Custom Training as well as Google Analytics Implementation and Support to streamline your search marketing measurement efforts. Contact us today for a free audit of your Google Analytics program.
Google Analytics' Core Features
Google Analytics gives you a wide range of in-depth information right at your finger tips. When used correctly, this tool allows you to refine and optimize your Website based on how your visitors are using it.
- Google Analytics can identify different segments of your visitors based on the metrics you are interested in.
- You can find out where your visitors come from, where on your Website they go, which pages hold their attention the longest and much more.
- Google Analytics allows you to identify trends. You can see on which days the most visitors came to your Website. Discover which Search Engines are sending the most visitors your way. And much more.
- Keyword research is an important step in the optimization process, and Google Analytics lets you see how accurate you were in your keyword selection. You can see which keywords brought the most visitors to your Website.
- Track your goals and conversions. See where your leads and sales are really coming from.
- Follow your various advertising campaigns so you know how and where your money is working online.
- Customize your profiles and reports so that you get the information you really want, when you want it.
- Analyze and track your eCommerce transactions. This allows you to understand how your customers are reacting to your sales funnel.
Installing Google Analytics
The initial process of installing Google Analytics on your site is fairly simple. You need to place a chunk of JavaScript code provided by Google on every page of your site that you wish to track. If your site has dynamic content you can use an Include Statement or template. That's all there is to it.
E-Power Marketing® and Google Analytics
Installing Google Analytics is easy, but proper configuration and measurement of Google Analytics can become complicated. There is so much that Google Analytics can do for you. The specialists at E-Power Marketing® can walk you through the installation process, and then analyze the data that is delivered. We can help with setting up goals and filters. We can explain how to track your eCommerce campaigns and ROI. Once we configure the Google Analytics tool for you, we can analyze the data. Analyzing the data is an important step, and too often the data received from Google Analytics is not properly examined or understood. Our experience and training with Google Analytics allows us to interpret the data correctly, and make recommendations for optimizing your Website. Google Analytics is a powerful tool that the E-Power team works with on a daily basis. We have specialists dedicated to understanding and analyzing the data we can pull from this tool. Though the concept and initial set up of Google Analytics is simple, fully harnessing the power of the data is complex.
It takes time and experience to gain an in depth understanding of this tool. Let the Google Analytics Specialists at E-Power Marketing® use their experience and knowledge to help you achieve your online marketing objectives today. To learn more, read our White Paper titled The Basics of Google Analytics.
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