Using a Blog to Build Search Visibility and Customer Relationships
Google search engineer Matt Cutts was asked what was the one thing that someone can do to improve search positions. Cutts' answer was simple, "Create a Blog."
Blogs are effective because an active, resourceful Blog can engage and attract your audience. Blogs allow your brand to build relationships with your audience. Strong Blog posts are effective linkbait. All of this activity and engagement is noticed by Google, and taken into account to determine your Web site's search visibility.
If You're Not Taking Advantage of Blogs, You're Missing Out
In a recent study completed by Universal McCann, it was reported that there are 184 million Bloggers worldwide. More specifically, of the 17,000 Internet users surveyed in this research, 73% of those users have read a Blog. It was reported that 34% of Bloggers post their thoughts about products and brands on their Blogs, with 26% of readers going online specifically to read about opinions on products and brands. Over 50% of Blog readers post responses or comments on Blogs as well. There is a lot of communication going on in the Blogosphere with 36 million Blog readers in the US alone.
Are you part of the dialogue? What are all these people saying about your company?
Starting a Blog is just the First Step…
E-Power Marketing knows that just because a company has a Blog set up, that doesn't mean it's earning its keep. Optimizing a Blog is an important step in gaining search visibility and customer loyalty. Just as you'd optimize your Web site to perform well on search engines, a Blog must be optimized too. From the layout to the Blog posts, different aspects of your Blog can be optimized to perform better online in the eyes of customers as well as on search engines.
Blog Marketing is the most effective way to build quality links to your Web site. Google rewards these quality links because Google sees these links as being established by the Web community. We use your posts to establish new links and leverage your content to gain your Web site stronger search visibility and traffic. When an informative, non-sales based Blog post is written, the E-Power Social Media team will publicize your Blog post across appropriate Social Media Web sites.
Let E-Power's Team Take Care of Your Blog Postings
Once your Blog is optimized, it needs to be active. Writing one Blog post a month just isn't going to cut it. As a rule, four Blog posts per month is a minimum number to shoot for. More posts would be great, but one a week is a must to keep up an active Blog.
You need to provide your readers with new content on a regular basis. E-Power Marketing can guide you in developing effective Blog entries. Our staff of SEM specialists can research topics for you to write about. We can suggest keywords to target in your posts and give you other hints on how to make the most of each Blog post.
Don't have the resources to write four Blog posts a week? E-Power Marketing can help. Our staff also features experienced writers that can develop your posts for you. We work closely with many clients to write informative, on-point Blog posts.
Take advantage of all online channels with the help of E-Power Marketing!
If your Web site offers valuable resources for your industry, whether it is news, surveys, articles, White Papers, etc, take advantage of those resources by letting other industry Blogs know about your informative content. Our expert Social Media Marketing team can research, locate and contact top industry Blogs on your behalf. Our team will notify these Blogs about the valuable content your Web site and Blog offer. By offering Bloggers a resource, E-Power Marketing can help your company gain the highest level of exposure through this extensive but targeted network.
Blogs are becoming more and more popular, with loyal readers who follow them religiously. Becoming active on other industry Blogs gives you the opportunity to establish yourself as an industry resource. Make sure your company is not being left out of the discussion by actively staying up to date with industry Blogs as well as participating in comments and discussions. Making sure your company is well represented on related Blogs is a key factor in positive Social Media Marketing.
Other Blogs hold powerful opportunities to increase your online publicity. Blogging has become a popular and respectable forum for consumers to voice their opinions. Your company can take advantage of these interactive forums and use them to gauge your audience's opinion, and openly communicate with the public.
You've Read the Do's, Now Here Are the Don'ts!
As with all aspects of online marketing, it will never be beneficial to Spam Blogs. Social Media outlets, especially Blogs, are a translucent media, and your submissions need to be honest and non-sales driven. Use Blogs to manage your reputation, not to market on.
Spamming the comments or sending out mass emails to other Blogs about your Web site will prove unsuccessful very quickly. It may also backfire tremendously as Bloggers do not like to be Spammed. If you Spam an industry Blog, chances are they will post about it letting all their readers know your company tried to Spam them. Not a good situation.
Blogs can be a very useful tool for Social Marketing when used ethically and correctly. Why risk the negative repercussions of Spamming when there are so many opportunities to utilize Social Media correctly?
E-Power Marketing's Bottom Line…
Blogging and Blog Marketing are effective because they show Google that your Web site is active and enthusiastically engaging your audience. Therefore it is worthy of high search visibility in the "eyes" of search engines. E-Power Marketing can expand the online presence of your company as well as your search visibility through Blog Marketing. Contact our team today to discuss how we can help your company grow online.
|
