The Internet is an important purchasing resource for both retail and business-to-business buyers. Every day half of Internet users use a search engine. As a result, businesses need effective search engine marketing to remain competitive.

Google is the dominant search engine receiving over 70% of Internet searches. Strong search positions can generate substantial revenues. How strong are your Google search positions? Do you wonder why you are not doing better on Google?

Content is what drives search positions. Effective search engine optimization starts with keywords strategically placed in Web site content.

But more importantly, success on Google requires content that holds your visitor's attention. That is because Google measures how long someone stays on a site after clicking a search result.

An effective strategy for success with Google that also works well with buyers is creating informative content that educates your visitors to make better buying decisions. Content that grows their knowledge will hold visitors longer. Educating your visitors will establish you as the expert. So when it is time to buy, you will be given top consideration.

This strategy worked for a long-time client of E-Power Marketing that does metal finishing, an industry seriously impacted by the problems of the auto industry. Strong content optimized for search engines opened the door to new customers from companies who never would have otherwise heard about our client.

The client's vice president of marketing told me, "a major medical manufacturer found us on Google. He contacted us because he read on our Web site a new process to save on gold plating. This generated the best diversification of our capabilities."

Informative content optimized for search engines is where you need to start if you want success on Google. Focus on strong content and you will find it easier to get the search positions you're looking for on Google.

Strong, informative content will also motivate others to link to your Web site. Links from other Web sites are another factor that impacts Google search positions.

In other words, success on Google starts with strong content.

Labels: Organic SEO, SEM Back to Basics